It's the TOP 1% of your customers who LEAD the way for everyone else....call them influencers, call them whatever, but now call them PISSED OFF at the loss of unlimited data to get tethering on their iPhones in the future.
Way back in 2000, Microsoft was valued at about $556 Billion and lead by the new CEO Steve Ballmer. Apple was worth just $16 Billion, and Steve Jobs had recently returned as CEO. Yet, about 10 years later, TODAY SPECIFICALLY, Apple closed at $222 Billion UP $206 Billion, and Microsoft closed at $219 Billion DOWN $337 Billion. Looking ahead to the NEXT 10 years, we will see MUCH more and faster technology change than the last 10 years. It should be fun.